Locator Internet Data Exchange

Locator IDX


What is an IDX?

IDX stands for Internet Data Exchange, which is a system used by real estate professionals to display property listings on their websites. It allows agents and brokers to showcase a comprehensive inventory of available properties to potential buyers or renters. IDX typically integrates with the Multiple Listing Service (MLS), enabling real estate professionals to provide accurate and up-to-date listings to their website visitors. This technology enhances the user experience, facilitates property searches, and helps agents generate leads through their online platforms.

Apartment MLS

Our proprietary apartment database we've been building since 2005. We've made our raw data available to apartment locators since 2015.

Updated Electronically

Our Apartment MLS is updated electronically through data feeds and a sophisticated system we built to pull rent directly from the apartment website.

Real Time Pricing

Our products are integrated with our Apartment MLS in real time. When a price is updated in our database it's instantly updated on your products.

How do people search my IDX?


A Google map with every apartment in our MLS. You control the apartments on your map from the default settings by price and by commission. Share the link to your map with customers or embed it on any web page.


If you don't have a website our landing page is a stand-alone web page that comes standard with our contact form, apartment map, and your logo, headshot & bio. Share the link to your landing page with customers or link it to a custom domain.


Add our contact form to any web page so website visitors can perform their own search of your IDX. The form captures their contact info and price range and shows matching apartments from the MLS.


Create a new contact from the back-end of your IDX and send the link via text or email. Invite your contacts to search the IDX and save properties to a list so you can see their favorites. You can add and remove favorites to their list from the back-end.

How does the IDX help me make money?


A dynamic and user-friendly experience showing potential customers searchable apartment listings is a necessity for driving business growth and staying ahead of your competitors.


Realtors have long benefited from searchable MLS features on their websites, recognizing that enabling users to explore properties in real-time generates more leads.


You don't need to be tech savvy to use Locator IDX. The front-end products and back-end database is self-explanatory and intuitive. Our YouTube channel has lots of training videos.


Conversion rates are 3x higher when customers get instant search results. An interactive search generates 4x more leads than a static contact form. Customers are more likely to put your name down when they collaborate with you on the apartment list.


Google has been saying for 10+ years that content & data is the #1 way to rank your website. Google controls your organic (free) traffic and how many free leads your website generates. Our products has resulted in many locating websites ranking #1 and doubling their free organic leads.


When a price changes in our MLS, the price changes on every saved list in your IDX. The proximity search reduces search time by finding matching properties automatically. Search by commission rate to maximize your revenue by finding the most competitive properties that match your clients criteria.

A Brand You Can Trust

Jodi is one of the most innovative and creative minds in the locating industry. She works hard so my business works effectively and efficiently. Her attention to detail is impressive. She takes the time to explain the best ways to reduce my work load but increase revenue. She is trustworthy, committed and does exactly what she says she is going to do. My website is an online lead funnel that generates leads consistently.
Sarah Graff @ Apartment Mart Minneapolis
I feel very empowered by the CRM we created. I am hopeful and excited about 2023! The automation helped me streamline my tasks & provide my clients with an interactive experience. Your advice & skill helped me close more deals each month & become the apartment locator I always knew I was but I just didn't have the systems to make it happen. Never lose your passion to help others and your amazing work ethic and expertise is truly a gift to the locating industry.
Shae Hatter @ Dallas Apartment Finders
To say that Rental Advisors and Jodi Southwick are the "wind beneath my wings" sounds corny, but it's true. I do extremely well finding people rentals in Houston area but I am not an internet guru or social media expert. Jodi is both of those things, and so much more. I can easily attribute 1/3 of my annual revenue back to Jodi's efforts. She is the secret ingredient in my business recipe!
Ty Counts @ Apartment World

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