Locator IDX XML Data Feed

Put real apartment listing data on your own website.

Locator IDX gives apartment locators a raw XML data feed they can use outside of an iframe. Your developer can pull selected apartment listings into your website, CRM, matching tool, or custom platform.

Use Search MLS to choose the apartments you want. Locator IDX creates the XML feed. Your website or platform pulls the data from your unique feed URL.

Included with the $99 monthly Locator IDX subscription. No long term contract.

Included with Locator IDX

XML Feed

$99/ month
  • Raw XML data feed for selected apartment listings
  • One Featured Image URL per property
  • Use on your own website, CRM, internal database, matching tool, or custom platform
  • Works for WordPress and custom websites when your developer can import XML
  • Data feed URL unique to your account and saved collection
This is not an iframe. This is structured listing data your developer can pull into your own platform.

The simple answer

Yes, you can pull listing data directly.

If you are asking whether Locator IDX has apartment data that can be imported into your own website instead of only using a hosted search or iframe, the answer is yes.

Question

Is it only an iframe?

No. Locator IDX has iframe and hosted tools, but the XML data feed is different. It gives your developer structured listing data to import into your own website or platform.

Question

Is it an API?

It is a raw XML feed, not a JSON API with multiple endpoints. Your developer pulls the feed from a unique URL and maps the fields into your system.

Question

Does it work without WordPress?

Yes. WordPress is common, but not required. A custom website can use the feed if the developer can pull XML and import the data into the website or platform.

How it works

Choose apartments in Locator IDX. Use the feed on your own site.

The feed starts with Search MLS inside Locator IDX. You search for apartments, save the properties you want, and those selected apartments are automatically included in your XML data feed.

  • Search apartments using Search MLS filters
  • Create a collection of apartments you want to use
  • Locator IDX generates a unique XML feed URL
  • Your developer imports the feed into your website or platform
  • Your website controls the final layout, design, search experience, and pages
Example feed path
https://rentaladvisors.my.salesforce-sites.com/rentaladvisors/idx_datafeed?id=xxxxxxxxxxxxx

Format
XML

Best fit
WordPress imports, custom websites, internal databases, CRMs, building matchers, and custom apartment search tools.

What you can build

Use your apartment data where your business needs it.

The XML data feed is for locators who already have a website, want real listing pages on their own domain, or need data for a custom search experience.

1

Website Listings

Import apartment listings into your own website so visitors can browse property pages or listing content on your domain.

2

SEO Pages

Use selected listing data to support real property content on your website instead of sending renters only to a hosted search.

3

Matching Tools

Use the data in your own matching logic, apartment quiz, building matcher, or internal recommendation workflow.

4

Custom Platform

Use the feed with custom websites, CRMs, internal databases, Cloudflare Workers, or other systems your developer controls.

Data included

What comes in the XML data feed?

The feed includes practical apartment listing information your developer can map into your website, platform, CRM, or internal database.

Property Details

  • Property ID
  • Property name
  • Phone number
  • Website
  • Management company
  • Property style and type
  • Units, floors, year built, year renovated

Location Data

  • Address
  • City, state, ZIP code
  • Neighborhood
  • Market
  • Latitude
  • Longitude

Pricing and Floor Plans

  • Bed range
  • Price range
  • Square foot range
  • Studio rent and square feet
  • One bedroom rent and square feet
  • Two bedroom rent and square feet
  • Three bedroom rent and square feet

Property Features

  • Amenities
  • Lease terms
  • Property description
  • One Featured Image URL
  • Parking options
  • Washer and dryer details

Pet Policy

  • Cats allowed
  • Dogs allowed
  • Pet fee
  • Pet rent
  • Pet weight limit

Not Included

  • Full gallery images
  • Raw image strings
  • Bulk image folders
  • Commission rates
  • Website development
  • SEO or lead guarantees

Important for locators

You can use the data. You cannot resell the data.

The XML data feed is designed so your own business can download, import, store, refresh, and display apartment listing information.

The main restriction is simple: the feed cannot be resold, redistributed, sublicensed, syndicated, shared with third parties, or used to build a competing apartment database or software product for other locators.

Allowed

  • Use the feed for your own apartment locating business
  • Import the data into your own approved website
  • Use the data in your own CRM, database, matching tool, or AI assistant
  • Let your developer access the feed for your approved project

Not Allowed

  • Sell the feed to other locators
  • Use one subscription for multiple companies or brands
  • Upload the data into a competing locator database
  • Sell access to the data as a subscription, product, platform, or service

How to get access

Start here before giving the feed to your developer.

The XML data feed is included with Locator IDX, but access has to be activated first. Follow these steps so your account, agreement, domain, and downloading IP address are approved before your developer starts the import.

1

Sign Up for Locator IDX

Create your Locator IDX account. The XML data feed is included with the $99 monthly Locator IDX subscription.

Sign up for Locator IDX

2

Review the Licensing Agreement

Download and review the full XML Data Feed Licensing Agreement so you understand how the data can be used.

Download the Licensing Agreement

3

Complete the Access Form

Complete the data feed access form. You will list your domain, describe how you plan to use the feed, and provide the IP address authorized to download the data.

Complete the Access Form

4

Feed Access Is Turned On

After your access form is reviewed, Locator IDX will turn on XML data feed access for your account.

5

Build Your Apartment Collection

Use Search MLS in Locator IDX to create a collection of apartments. The apartments you select will be automatically included in your XML data feed.

Watch how to build a collection

6

Give the Feed to Your Developer

Once access is active and your apartment collection is created, your developer can pull the XML from your unique feed URL and import it into your approved website, platform, CRM, or internal system.

The XML feed cannot be activated until the access form is completed and the authorized downloading IP address is provided.

Developer handoff

What your developer needs to know.

Locator IDX provides the feed URL and documentation. Your developer controls the import, field mapping, page layout, refresh schedule, and final website experience.

1

Pull the XML Feed

Your developer pulls the XML from your unique feed URL after data feed access has been activated.

2

Map the Fields

Your developer maps the property data into your website, CRM, platform, matching tool, AI assistant, or internal database.

3

Schedule Refreshes

Your developer sets the refresh schedule so your platform can continue downloading updated property data from the feed.

How the XML is imported depends on the platform you use. Locator IDX does not control your website software, theme, import tool, database, or developer setup.

Frequently asked questions

Clear answers before you sign up.

Do I have to use an iframe?

No. The XML data feed is for locators who want to pull listing data into their own website or platform instead of only using an iframe or hosted search.

Is the feed XML, CSV, JSON, or API?

The feed is XML. It is pulled from a unique URL. It is not currently a JSON API with multiple endpoints.

Can my developer use it on a custom website?

Yes. A developer can use the feed on a custom website if they can pull XML and import the data into your platform.

Can I use it with WordPress?

Yes. WordPress is a common use case when your developer has an import process that can create or update listing pages from XML data.

Can I use the data for a building matcher or AI assistant?

Yes, if it is for your own apartment locating business and your approved project. The data cannot be resold, redistributed, shared with third parties, or used to power a competing data product.

Does Locator IDX build or manage my website?

No. Locator IDX provides the feed and documentation. You or your developer are responsible for your website, import setup, field mapping, refresh schedule, and final design.

How do I get access to the XML data feed?

Sign up for Locator IDX, review the Licensing Agreement, complete the access form, provide the authorized downloading IP address, and create a Search MLS collection. Locator IDX will turn on feed access after the access form is reviewed.

Why do I need to provide an IP address?

The IP address identifies who or what system is authorized to download, import, or refresh the data feed. The feed cannot be activated until the authorized downloading IP address is provided.

What happens if I cancel?

Feed access is disabled. Your feed URL may return blank or stop providing downloadable data. You do not have to remove content that was previously and lawfully imported, but you cannot continue downloading or refreshing the feed.

Ready to review the feed?

Give your developer the data they need.

Locator IDX gives apartment locators a practical way to use selected apartment data on their own website, without building a property database from scratch.

The XML data feed requires agreement approval and an authorized downloading IP address before activation.