What Sets Our Online Leads Apart

Every lead has a phone number and email address. Duplicate leads are deleted. If an email address is already in our system with any locator, it’s deleted. You pick your own properties so you only get leads for the properties you want. If you receive a lead without a phone number, we give you the lead for free and our email auto-responder attempts to obtain the phone number for you.

No. For simple accounting purposes, every locator must purchase a package of 50 leads @ $5/lead = $250. You pick the properties you want to advertise. Some locators advertise a few select properties and it takes 2-3 months to get 50 leads. Some locators advertise hundreds of properties and receive 50 leads in 2-3 weeks. There is no way for us to predict how many leads you will receive since you pick the properties yourself.

Yes. We understand how important a phone number is to locators. We used to delete leads without a phone number but we came up with a better option. Now we offer an email auto-responder so if you receive a lead without a phone number, we give you the lead for free and our email auto-responder attepts to obtain the phone number via email. You only pay for leads with a phone number so the free leads increase your ROI.

Yes. An email address is a required field so every lead includes an email. 

It’s up to you. An email auto-responder is included in the cost of leads but if you have a CRM set up to opt-in leads, you can turn our auto-responder off.

Yes, if you purchse the Contact CRM. When an online lead opts-in from the email auto-responder the lead is converted to an IDX contact so they can search and save their favorite properties. If you don’t purchase the Contact CRM, the online lead can still use the IDX but you won’t be able to see the properties they save to a list.

Yes. If you don’t want to use our email auto-responder, you can forward the leads to your existing CRM. We have a plain text email that can be parsed with Zapier and inserted into any CRM.

It’s pretty simple. We are a verified data provider allowed to publish apartment listings to a few national rental websites. Similar to a Realtor who enters a new listing in the MLS, that listing is then published to Realtor.com. You pick apartment listings from our MLS, we publish them, and you receive the lead when someone fills out the contacct card.

Absolutely. There is nothing deceptive or illegal about online leads. The listing does not pretend to be the apartment community or it’s management. It clearly states you are an apartment locator and the availability of the floor plan depends on the move date. The rent is guaranteed by our MLS so you never need to worry about advertising an out of date price. Every national rental website is simply a lead generator, camoflauged as an apartment search engine. Their entire purpose is to generate leads and they rely on companies like ours to populate their listings. The more listings they have, the more leads they generate. Our listings offer complete transparency to the renter so there is no deception of any kind. This is not a “real estate listing” it’s an advertisement of your locating service.


When a new online lead comes in, you receive an email notification with the name, phone number, email address, property they are interested in, and price range.

The online lead receives a series of three (3) emails explaining the benefits of working with a locator and asking them to opt-in.

This accomplishes three things:

  1. Converts a cold online lead to a hot lead who is interested in working with a locator.
  2. Weeds out time wasters who are not serious about moving or aren’t interested in working with a locator.
  3. Adds them to your IDX contacts so they can search your IDX and are automatically assigned to the next email sequence.

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