Online Leads

for Locator IDX Subscribers

Online leads are a consistent source of income throughout the year in addition to your website and social media. National rental websites spend millions of dollars a year to drive traffic to their sites. They count on companies like Locator IDX to populate their site with accurate apartment listings. Online leads shouldn’t be your primary source of apartment leads, but they should be in the mix because you can profit from the traffic these national rental websites generate.

Low Cost Per Lead

Purchase 50 leads for $250 through your Locator IDX home page.

No Committment

We automatically renew your 50 leads when you have 5 leads remaining. Cancel anytime.

Pick Your Properties

Pick any property from the Apartment MLS, that way you only receive leads from the properties you want.

Budget Friendly

Purchase a package of 50 leads for $250 (equals $5 per lead).

Quality Leads

Every lead includes an email AND phone number, and is looking for an apartment in the next 90 days.

No Duplicates

We don't sell the same lead to multiple locators. All leads are de-duped before they are distributed.

Pick Your Properties

Pick any property from the Apartment MLS, that way you only receive leads from the properties you want.

Lead Sources

National lead sources from, Apartment List,,, & Rental Source.

Multiple Floor Plans

Every property you pick is advertised for their studio, one bedroom, two bedroom, and three bedroom floor plans so you get a diverse leads.

Frequently Asked Questions

We’ve taken some of the most common questions and laid them out for you

Unfortunately we don’t know exactly how many leads you will receive. The national rental websites don’t share that information with us. As of October 1, 2023 each locator is receiving 30-40 leads per month. That number will naturally decrease in the winter and increase in the summer.

No. Every locator has their own account so you can add and remove properties whenever you want.

Yes. You can pick any property from the Apartment MLS. Even if the renter inquires about a no locator property, you still provide other properties that match their criteria that are paying a commission. Lead generation finds people that need an apartment, you refer them to locator friendly properties.

Yes. National rental websites are apartment search engines. Their primary function is to generate leads and sell them to apartment communities. They count on companies like ours to populate their site with accurate listings. The more listings, the more traffic, and the more leads they generate. We have an excellent reputation for accurate data. We follow all state and local real estate advertising rules. Your company, name, phone, website, and contact information is published on each listing and the legal address is used. The name of the apartment is not published so it does not appear you are the property management company or apartment community. It’s the exact same process Realtors use to publish their listings to Zillow and

Online leads create steady income in addition to my repeat and referral clients. On average, I am able to get about 80% of Jodi's online leads into giving my service a chance, and approximately 15-20% of those leads into leases. I've been buying Jodi's leads for 3+ years. She's the best in the business!

How To Convert At A Higher Rate

Dramatically improve your conversion rate by setting up automatic texting and lead nurturing tools.

How To Pick Your Properties

Use a reputable website like ZipRecruiter to determine the average salary in your city. Calculate three times the rent into an average salary range to determine the rent most people can afford.

Annual SalaryMonthly SalaryRent Range

After you determine the rent range most people can qualify for in your city, enter the minimum rent into Locator IDX to find properties in area’s that pay a competitive commission. It’s a delicate balance between picking properties people can afford in area’s that pay commissions. 

  • Pick more properties than you think you need, you can always scale back.
  • You won’t get leads at every property you pick. Some properties will generate a lot of leads but many properties won’t generate any.
  • If the property is paying for a marketing package on any given website, they will always receive the lead first.
  • The best apartments are listed 20+ times because everyone wants leads from the same high-end apartments in the most popular zip codes.
  • There are only so many leads to go around so decides who gets a lead for a specific address.
  • If the management company/property owner is paying for leads, the manager will receive every lead for their address. A third-party will never get a lead for their property as long as the manager is paying for leads. The priority is always the verified property owner.
  • Every real estate agent/apartment locator publishing listings on is listing the same apartments which is why Texas is THE MOST competitive market to generate apartment leads.
  • Every apartment locator wants high-end leads at the best apartments in the best zip codes. 
  • Don’t get too caught up in the specific property a lead responds too. 99% of the time they don’t rent at that property anyway due to availability on their move date.
  • Online leads are much different than any other kind of lead. You will need an aggressive sales pitch and persistent follow up strategy to convert online leads.
  • Research the average salary in your city and calculate how much most people make monthly. Then divide that by three to figure out the rent most people can qualify and be approved.
  • The result of your calculations is going to be most of the leads you receive.
  • The fact is average people can afford an average apartment. Online leads are generally average people.
  • There is no way to improve this statistic with online leads. The majority of generating leads online is out of your control.
  • Online leads should only be one part of your lead generating strategy. You should have multiple lead sources that generate a low, average, and high-end potential clients.

Compare listings